Burning Rubber

Here's another entry for the 'differences between the US and Europe' file. McDonald's Germany co-publishes a monthly movie magazine KinoNews that is distributed in the restaurants and is aimed at teenagers. This month they are advertising a contest for VIP-Tickets to the Love Parade in Berlin. The contest is sponsored by Durex, a brand of condoms. Would McDonald's USA hang posters advertising condoms to teenagers in their restaurants? I doubt it...